Challenge
IGG needed creator-led user acquisition that could reach players interested in strategy, zombie survival, base-building, and competitive mobile gameplay while tracking installs and CPI performance.
All case studies
IGGDoomsday: Last SurvivorsMobile strategy / zombie survival
IGG — Doomsday: Last Survivors creator campaign
Echolinks helped IGG run a 50+ creator campaign for Doomsday: Last Survivors, connecting sponsored creator videos to mobile game user acquisition with average CPI under $4.
Measurement layer
AppsFlyer / Adjust attribution workflow
Performance snapshot
Average CPI under $4 / 50+ creators
50+ creatorsAverage CPI under $4Mobile game UACreator-level optimization
50+
Creators
Under $4
Average CPI
Zombie survival strategy
Category
Creator-level optimization
Optimization
Campaign brief
Creator videos tied to install performance.
Doomsday: Last Survivors is a zombie survival strategy game with multiplayer competition and real-time strategy elements. Echolinks used creator integrations, gameplay-led assets, tracking links, and creator-level reporting to help IGG measure which campaign segments produced efficient installs.
Echolinks strategy
Echolinks built a creator mix across gaming, survival, strategy, mobile gaming, and entertainment audiences. The campaign prioritized creators who could show gameplay, survival systems, base-building, and competitive moments while using trackable campaign links.
Execution
Echolinks coordinated creator sourcing, briefs, asset delivery, tracking links, content approvals, and performance monitoring. Creator output was evaluated against install volume, CPI, engagement signals, and audience fit.
Performance results
The campaign activated more than 50 creators and achieved an average CPI under $4. Creator-level reporting showed which creator segments produced install volume, lower CPI, and stronger engagement signals.
Cost / Quality / Value
Measurement approach
Echolinks connected creator videos, tracking links, attributed installs, and creator-level reports so the campaign could be evaluated beyond views. Public results include 50+ creators and average CPI under $4. Additional quality and value signals should remain internal unless approved for publication.
Creator mix
Gaming creators, mobile strategy channels, survival-game audiences, entertainment creators, and creators with audiences aligned to post-apocalyptic competitive gameplay.
What made it work
Clear gaming audience segmentation
Creator formats matched to strategy and survival gameplay
Real-time install and CPI visibility
Creator-level CPI tracking
Scale, pause, and rebrief decisions by creator segment
Campaign visuals
Campaign media used for creator review.
Creator campaign frame
Creator campaign frame
Creator campaign frame