Cost
CPI, CPA, spend, payback
Performance influencer marketing platform
Measure creator-led UA from video to value.
Echolinks helps mobile games, apps, and AI products connect sponsored creator content to attributed installs, in-app events, retention, revenue signals, ROAS, LTV, and ROI.
Compare creator cohorts by cost, quality, and value — then scale, pause, or rebrief based on the data.
Sponsored video
Tracking link
MMP attribution
Decision
Scale creator cohorts
Pause weak segments
Rebrief and retest
0+ creators
IGG — Doomsday: Last Survivors
Average CPI under $4.
0+ creators
HoYoverse — Honkai: Star Rail
Average CPI under $6.50.
0 creators
Confidential AI Agent
CPA quality focus.
CPI / CPA / ROAS / LTV
KPI coverage
When event and revenue data are available.
Quality
Conversion rate, retention, engagement, install quality
Value
ROAS, ROI, LTV, revenue events, payer behavior
CONNECT. MEASURE. SCALE.
Run creator campaigns against the KPIs UA teams actually use.
Echolinks connects advertisers, creators, tracking links, attributed installs, in-app events, revenue signals, and creator-level reports in one workflow. Teams can evaluate creators by CPI, CPA, ROAS signal, retention, LTV, engagement, and payback, not just views and clicks.
Discover
Build creator shortlists by audience, market, category, content format, engagement, and KPI fit.
Launch
Move briefs, assets, approvals, tracking links, and onboarding into a controlled campaign workflow.
Measure
Compare clicks, installs, signups, purchases, subscriptions, CPI, CPA, ROAS signal, retention, LTV, engagement, traffic quality, and ROI signals.
Scale
Reallocate budget toward the creators, markets, formats, and messages that show the strongest cost, quality, and value signals.
BUILT FOR PERFORMANCE TEAMS
Built for teams that measure creator work by cost, quality, and value.
Echolinks supports mobile user acquisition, game launches, AI product education, agency execution, and creator monetization with creator-level reporting.
1
Game Developers & Publishers
Run creator campaigns for gaming audiences and optimize against installs, payer events, ad revenue signals, retention, ROAS, LTV, and scalable CPI.
2
App Marketers & Advertisers
Use tracking links, attributed installs, in-app events, revenue reporting, real-time dashboards, and MMP-ready measurement to compare creator performance.
3
AI & SaaS Growth Teams
Use creators to explain product workflows, drive trials or signups, and evaluate activation quality, CPA, payback, and conversion value.
4
Influencer Agencies
Run multi-creator programs with structured briefs, approvals, tracking links, KPI targets, and client-ready reporting.
5
Creators & Influencers
Join quality campaigns, receive clear briefs and links, and track how content contributes to clicks, installs, conversions, and payout-related campaign data.
PLATFORM / TECHNOLOGY
One workflow for creator acquisition, attribution, and optimization.
Echolinks connects creator videos and tracking links to mobile measurement workflows. AppsFlyer and Adjust sit inside the attribution layer, linking clicks, installs, conversions, revenue events, and in-app events to campaign performance. Echolinks uses that data to compare creators, optimize cost and quality, and support decisions around CPI, CPA, ROAS, LTV, retention, ROI, and payback.
Creator discovery & matching
Identify creators by niche, audience, region, content format, engagement, campaign history, and KPI fit.
Campaign control center
Manage briefs, onboarding, approvals, tracking links, KPI targets, assets, deadlines, and campaign status in one place.
Real-time creator dashboards
Give creators live visibility into approved campaign data such as status, clicks, installs, conversions, and payout-related metrics where applicable.
Advertiser performance analytics
Track creator-level CPI, CPA, conversion rate, install quality, retention signal, revenue signal, ROAS signal, LTV estimate, spend, market performance, and conversion events.
MMP integrations
Connect creator clicks, installs, in-app events, revenue events, and retention signals through AppsFlyer and Adjust workflows so advertiser teams can compare creator performance against trusted attribution data.
Optimization engine
Identify the creators, markets, platforms, and creative angles that produce the strongest cost, quality, retention, and value signals, then scale, pause, rebrief, or retest.
Reporting Window
Read creator performance by time window.
CPI can show acquisition cost quickly. ROAS, LTV, retention, and payback need the right event and revenue windows.
D7 view
Early retention and event quality
Echolinks uses the available tracking link, in-app event, MMP, and revenue signals to compare creator segments without publishing private performance numbers.
Measurement Flow
How a creator video becomes a campaign decision.
Echolinks connects creator videos, tracking links, installs, in-app events, and value signals to attribution workflows such as AppsFlyer and Adjust. That data feeds creator-level reporting, where teams compare cost, quality, retention, ROAS, LTV, and ROI signals before deciding what to scale, pause, rebrief, or retest.
Creator videoTracking linkAttributed installIn-app eventMMP attributionDecision
Creator activity
Campaign brief
Creator video
Tracking link / QR
Attribution layer
Clicks
Installs
In-app events
Revenue / retention signals
AppsFlyer / Adjust
Echolinks decisioning
Dashboard
Scale / pause / rebrief
Reported metrics
CPI efficiencyCPA qualityROAS signalROI signalLTV estimateRetention signalEngagementPayback window
Campaign Decisions
Creator-level data becomes campaign decisions.
Echolinks helps teams compare creator cohorts by cost, quality, and value signals, then decide what to scale, pause, rebrief, or retest.
Gaming creators
Signal: Strong retention and event quality
ScaleAnime / RPG creators
Signal: Strong engagement, mixed conversion quality
RetestGeneral entertainment creators
Signal: High CPI, weak post-install quality
RebriefHOW IT WORKS
From creator selection to payback decisions.
Echolinks gives advertisers and creators one workflow for launching campaigns, tracking performance, and comparing creator segments by cost, quality, retention, and value signals.
1
Step 1
Match the right creators
Echolinks identifies creators whose audience, market, content style, and category fit your campaign KPI, whether that KPI is CPI, CPA, ROAS, retention, LTV, or qualified conversion volume.
2
Step 2
Launch with trackable workflows
Creators receive briefs, assets, links, and campaign instructions. Advertisers monitor campaign progress through live dashboards and MMP-ready attribution workflows.
3
Step 3
Measure cost and quality
Teams compare creator-level CPI, CPA, install quality, event rate, conversion quality, engagement, and retention signal.
4
Step 4
Optimize for value
Where revenue and event data are available, Echolinks helps teams evaluate ROAS signal, LTV estimate, ROI signal, and payback window.
5
Step 5
Scale, pause, or rebrief
Strong creator segments are scaled. Weak segments are paused, rebriefed, or retested with new hooks, markets, or content formats.
What sets Echolinks apart
CPI, CPA, ROAS, ROI, and LTV reporting logic
Creator-level attribution and campaign comparison
MMP workflows with AppsFlyer and Adjust
Revenue and in-app event signal support
Retention and engagement signal tracking
Scale / pause / rebrief decision workflow
Campaign execution and analytics in one platform
Creator dashboards with approved live performance data
Built for apps, games, AI products, and agencies
Case Studies
Creator campaigns tied to installs, events, and value signals.
Echolinks helps advertisers connect sponsored creator content to tracking links, attributed installs, in-app events, and campaign decisions. Each snapshot focuses on concrete public signals: creators activated, CPI, CPA quality focus, and creator-level reporting.
Creator campaign frameIGG — Doomsday: Last Survivors
IGG/Doomsday: Last Survivors
50+ creators for zombie strategy user acquisition.
Echolinks activated gaming, strategy, survival, and entertainment creators for IGG's Doomsday: Last Survivors campaign, with average CPI under $4.
50+ creatorsAverage CPI under $4Mobile game UACreator-level optimization
View case study
Creator campaign frameHoYoverse — Honkai: Star Rail
HoYoverse/Honkai: Star Rail
42+ creators for space fantasy RPG acquisition.
Echolinks supported a creator-led acquisition campaign for Honkai: Star Rail across RPG, anime, livestream, gaming, and mobile audiences, with average CPI under $6.50.
42+ creatorsAverage CPI under $6.50RPG audience targetingMMP-ready measurement
View case study
Creator campaign frameConfidential AI Agent
Confidential under NDA/Leading AI agent
22 creators for AI product adoption.
Echolinks supported an NDA-protected creator campaign focused on product education, CPA quality, and qualified conversions.
22 creatorsCPA quality focusNDA-safe executionAI product education
View case study
FOR CREATORS
Creators see the approved performance data behind their content.
Creators can join campaigns, receive briefs and tracking links, monitor approved live performance data, and understand how their content contributes to clicks, installs, conversions, and payout-related campaign status. Advertiser-only metrics such as ROAS, ROI, LTV, and revenue events should remain visible only where the advertiser allows it.
Live
Gaming creator
Brief approved
Tracking active
Install attributed
Live
RPG streamer
Content submitted
Conversion event received
Quality review passed
Live
AI educator
Tracking active
Rebrief available
Quality review passed
Live
Mobile app reviewer
Brief approved
Install attributed
Payout pending
Live
Strategy gaming channel
Content submitted
Tracking active
Quality review passed
Live
Tech creator
Tracking active
Conversion event received
Payout pending
FAQ
Questions before you launch.
A concise reference for advertisers, gaming teams, AI product teams, agencies, and creators evaluating Echolinks.
What is performance influencer marketing?+
Performance influencer marketing connects creator videos to tracking links, attributed installs, in-app events, CPI, CPA, ROAS signals, retention, LTV, ROI, and creator-level reporting.
Do you only optimize for CPI and CPA?+
No. CPI and CPA are important, but performance UA teams also care about retention, engagement, ROAS, ROI, LTV, payback, revenue events, and conversion quality. Echolinks supports creator-level reporting so teams can compare creators by cost, quality, and value signals.
Can Echolinks help measure ROAS, ROI, and LTV?+
Echolinks can support ROAS, ROI, and LTV measurement when the advertiser provides the required attribution, revenue, and in-app event data through approved measurement workflows. These metrics should not be published publicly unless approved by the advertiser.
What data is needed for ROAS or LTV reporting?+
Advertisers typically need tracking links, MMP attribution, in-app event postbacks, revenue events, purchase or subscription data, ad revenue data where relevant, and a clear reporting window such as D7, D30, or projected LTV.
What is the difference between CPI, CPA, ROAS, ROI, and LTV?+
CPI measures the cost of an install. CPA measures the cost of a specific action such as signup, purchase, or trial. ROAS compares revenue against ad spend. ROI compares return against total investment. LTV estimates how much value a user generates over time.
Does Echolinks integrate with AppsFlyer and Adjust?+
Echolinks is built to support measurement workflows with mobile measurement partners including AppsFlyer and Adjust, so teams can connect creator clicks, installs, conversions, and in-app events to attribution data.
Can creators track their campaign performance in real time?+
Yes. Creators can view live campaign status, clicks, installs, conversions, and payout-related data inside the Echolinks platform where applicable.
Can creators see ROAS or LTV?+
Creators can see approved campaign performance data. Advertiser-sensitive metrics such as revenue, ROAS, ROI, LTV, and payback should only be shown to creators when the advertiser explicitly allows it.
What types of companies use Echolinks?+
Echolinks works with mobile app teams, game publishers, AI and SaaS companies, advertisers, agencies, and creators that need tracking links, dashboards, CPI/CPA reporting, and creator-level decisions.
Can Echolinks run creator campaigns for mobile games and AI products?+
Yes. Echolinks is designed for mobile games, apps, AI agents, and software products where creators can show product workflows and drive attributed installs or conversions.
CONTACT
Ready to launch a measurable creator campaign?
Tell us your product, target markets, budget, KPI, and reporting window. We’ll help structure the creator campaign, tracking workflow, and optimization plan.